C A S T L E I Q
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What we do

We architect the three core systems for accelerated, profitable scale: Pricing Strategy, Pricing Optimization, and Price-as-a-Service (PaaS).

Who we are

CastleIQ empowers organizations to achieve smarter growth and lasting profitability by combining deep industry expertise with proven pricing analytics and AI-powered intelligence. We partner with ambitious leaders to build pricing power that drives measurable results. Our work focuses on one core goal: turning pricing into your most powerful profit engine.

Industries

CastleIQ partners with organizations in complex, margin-sensitive industries where intelligent pricing directly impacts growth and competitiveness.

What we Think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Manufacturing & Distribution

Price realization at scale, through cost disruption and demand volatility.

Manufacturing & Distribution Pricing

Your input costs moved last quarter.
Your pricing structure hasn't caught up.

CastleIQ partners with Manufacturing and Distribution leaders to build the cost pass-through infrastructure, pocket price governance, and scenario planning capability that protects margin through tariff shifts, freight volatility, and raw material cost cycles — before they compress the P&L.

The Manufacturing Pricing Reality Check

"In Manufacturing and Distribution, cost volatility is not the problem. The problem is that pricing structures are not built to respond to it — so every cost spike becomes a margin event instead of a pricing decision."

3–7% Typical margin compression from unmanaged cost pass-through in volatile input cost environments
70% Of B2B manufacturers rely on annual or semi-annual price reviews — while raw material costs move monthly
5–15% Average gap between quoted price and pocket margin in complex B2B distribution environments
60 days Average delay between cost input changes and price action — in organizations without pre-built scenario models
Manufacturing and Distribution executive team reviewing cost and pricing performance analytics
When costs move without a response model, margin absorbs the difference. Every time.

The Core Thesis

Reactive cost absorption and governed price response
produce very different margin outcomes.

Most Manufacturing and Distribution organizations manage input cost volatility reactively — absorbing increases until margin pressure forces an uncomfortable conversation with customers. CastleIQ builds the scenario models, pass-through frameworks, and contract governance structures that make cost response a systematic, pre-planned execution — not an emergency negotiation.

Reactive & Unmanaged

  • Cost increases absorbed until margin pressure forces a reactive price move
  • Price increases negotiated deal-by-deal with no standardized pass-through model
  • Freight and surcharge recovery inconsistent — some customers pay, others don't
  • Discount exceptions approved at the rep level with no aggregate visibility
  • Contract pricing reviewed annually — cost changes compress margin in the interim
  • No scenario models built — response time measured in weeks when conditions shift
vs.

Proactive & Governed

  • Cost pass-through scenarios pre-built and ready to execute when triggers fire
  • Standardized pass-through model applied consistently across customer segments
  • Freight and surcharge recovery built into contract terms with enforcement governance
  • Discount exceptions governed by tier, segment, and approval authority
  • Contract pricing linked to defined cost thresholds with structured adjustment triggers
  • Scenario playbooks compress response time from weeks to days when costs shift

Diagnostic Signals

Six signs your Manufacturing pricing is absorbing costs it should be passing through.

These are the cost recovery, contract governance, and pocket price gaps that signal margin is being systematically compressed by input cost volatility your pricing structure was never designed to handle.

Manufacturing executive reviewing cost and pricing analytics dashboard

01 — Absorbed Cost Increases

Input costs rose and you absorbed them — because the pass-through model wasn't ready.

When a cost increase hits and the pricing team's first question is "how do we build the case for customers?" rather than "here's the model — when do we execute?", the organization is already behind. The margin absorbs the lag every time.

02 — Inconsistent Pass-Through

Some customers received the price increase. Others didn't — with no systematic rationale.

Inconsistent pass-through across your customer base creates a structural pricing problem: the customers who didn't receive the increase become anchors in every future negotiation, and the precedent compounds with every subsequent cost cycle.

03 — Freight & Surcharge Leakage

Freight costs increased but recovery rates across your customer base are inconsistent or untracked.

Freight and surcharge recovery that varies by customer — or is simply not tracked at the account level — is a guaranteed margin leak. In distribution environments with thin unit margins, unrecovered freight can erase the economics of entire customer relationships.

04 — Pocket Price Opacity

Your quoted price and delivered margin diverge significantly — and the gap isn't systematically measured.

In complex B2B pricing environments, the distance between invoice price and pocket margin — after rebates, freight, payment terms, and contract allowances — is where the majority of margin leakage lives. If it isn't measured, it cannot be managed.

05 — Discount Exception Accumulation

Deal-level discount exceptions are approved individually with no aggregate view of cumulative margin impact.

Every exception that looks reasonable in isolation contributes to a pattern that is only visible in aggregate. Without a governance framework that tracks exception frequency and cumulative margin impact, discounting erodes pocket price invisibly across the customer base.

06 — Annual-Only Price Reviews

Your formal price review happens once a year — while raw material costs move monthly.

Annual price reviews in volatile cost environments mean 11 months of uncompensated cost increases are absorbed into margin before any action is possible. The review cycle is the wrong unit of time for the cost environment your business actually operates in.

Our Approach

Pricing infrastructure built to move as fast as your costs do.

The Manufacturing and Distribution pricing challenge is not strategic — it is operational. The strategy is clear: pass through cost increases, recover freight, govern discounts, and protect pocket margin. The gap is execution infrastructure. Without pre-built scenario models, standardized pass-through frameworks, and contract governance that links pricing to cost triggers, even sound strategy takes weeks to execute — and margin absorbs the delay.

CastleIQ builds the tools that close this gap. Cost pass-through playbooks are built before cost spikes occur — so execution takes days, not months. Pocket price waterfall analysis maps every leakage point between invoice price and delivered margin. Customer and segment differentiation identifies where pricing discipline creates the highest recovery opportunity.

Every engagement begins with a pocket price waterfall diagnostic — mapping the full gap between quoted price and delivered margin across customers, products, and channels — and identifying the highest-impact actions in the existing price structure before any market-facing changes are required.

What We Deliver

Deliverable

Pocket Price Waterfall & Margin Leakage Diagnostics — Full stage-by-stage map from invoice price to delivered margin, with every rebate, freight, payment term, and allowance leakage point quantified, attributed, and prioritized by recovery impact.

Deliverable

Cost Pass-Through Scenario Playbooks — Pre-built response models for raw material, freight, energy, and tariff cost scenarios — with customer communication templates, negotiation logic, and rollout sequencing ready to execute when cost triggers fire.

Deliverable

Customer & Segment Price Differentiation Model — Segmentation framework that identifies which customers and segments can support price improvement, where cost recovery is structurally underperforming, and how to sequence moves to protect strategic relationships.

Deliverable

Freight & Surcharge Recovery Governance — Standardized freight recovery model by customer class and channel, with contract language recommendations and enforcement tracking that eliminates inconsistent cost recovery across the customer base.

Deliverable

Discount Governance & Deal Control Framework — Exception approval tiers, aggregate discount tracking, and escalation logic that prevents individual deal exceptions from accumulating into structural margin erosion across the sales organization.

Capabilities

Six capabilities. Built for Manufacturing & Distribution margin complexity.

From pocket price diagnostics to cost pass-through scenario playbooks — each capability is purpose-built for the specific margin leakage drivers and cost volatility dynamics of B2B Manufacturing and Distribution environments.

Pocket Price Waterfall & Leakage Diagnostics

Map every stage from invoice price to delivered margin. Quantify and attribute leakage from rebates, freight, payment terms, contract allowances, and exceptions — and prioritize the highest-impact recovery actions within the existing price structure.

→ Full pocket price visibility with ranked recovery priorities

Cost Pass-Through Scenario Modeling

Pre-build response models for raw material, freight, energy, and tariff cost scenarios. Compress decision time from weeks to days — with customer communication templates, negotiation logic, and rollout sequencing ready when cost triggers fire.

→ Pass-through scenarios ready before costs move

Customer & Segment Price Differentiation

Build a customer and segment segmentation model that identifies where pricing improvement is structurally supportable, where cost recovery is underperforming, and how to sequence moves to maximize recovery while protecting strategic account relationships.

→ Segment-level price improvement roadmap with sequencing logic

Freight, Surcharge & Fee Recovery Optimization

Standardize freight and surcharge recovery across your customer base. Identify where recovery rates diverge from actual cost exposure, implement contract-linked enforcement, and eliminate the inconsistency that funds some customers at other customers' expense.

→ Consistent freight recovery across all customer classes

Discount Governance & Exception Control

Implement approval tiers, aggregate discount tracking, and escalation logic that prevents rep-level exceptions from accumulating into structural margin erosion. Give leadership a real-time view of discount behavior across the full sales organization.

→ Exception accumulation stopped with aggregate visibility

Contract Price Architecture & Adjustment Triggers

Design contract pricing structures with cost-linked adjustment clauses and defined review cadences — so price increases are contractually supported and operationally executable rather than negotiated from zero every time input costs shift.

→ Cost-linked contract structure with enforceable adjustment logic

Request a Manufacturing Pricing Diagnostic Typical outputs: Pocket Price Waterfall · Pass-Through Playbook · Segment Model · Freight Recovery Framework · Discount Governance
Manufacturing and Distribution executive reviewing cost management and pricing strategy

Built for Cost Volatility

Stop absorbing cost increases. Start executing pass-throughs.

The difference between manufacturers that protect margin through cost cycles and those that absorb them is not negotiation skill — it is preparation. CastleIQ builds the scenario models, contract structures, and governance frameworks that make cost pass-through a pre-planned execution, not an emergency response. When costs move, the playbook is already built.

Talk to a Manufacturing Pricing Specialist

Our Services Applied

Three services. One Manufacturing pricing operating model.

CastleIQ's three service lines each address a distinct layer of the Manufacturing and Distribution pricing challenge — from cost pass-through architecture through continuous pocket price monitoring.

Pricing Strategy View Service →

The Architecture

Defines the price structure, customer segmentation logic, cost pass-through governance model, and contract architecture — the commercial framework that every cost response, discount decision, and freight recovery action operates within.

  • Price architecture and customer segmentation model
  • Cost pass-through governance and trigger framework
  • Discount governance model and approval authority
  • Contract price structure with adjustment clause design
Price-as-a-Service View Service →

The Continuity

Manages pricing as an ongoing function — continuously monitoring input cost signals, executing pass-through playbooks when triggers fire, tracking pocket price performance, and providing leadership with monthly margin waterfall reporting.

  • Continuous input cost monitoring and trigger tracking
  • Pass-through playbook execution and rollout management
  • Monthly pocket price waterfall performance reporting
  • Freight and discount governance enforcement oversight

What You Walk Away With

Cost increases passed through. Pocket margin protected. Discipline sustained.

✓

Cost Increases Passed Through Systematically — Not Absorbed

Pre-built pass-through playbooks that execute in days when cost triggers fire — ending the cycle of absorption followed by reactive, poorly-timed price conversations with customers.

✓

Full Pocket Price Visibility Across the Customer Base

A complete pocket price waterfall across customers, products, and channels — so every commercial decision is grounded in delivered margin, not invoice price. The leakage is measured, attributed, and assigned to a recovery action.

✓

Freight & Surcharge Recovery That Covers Actual Exposure

Standardized freight recovery across your customer base — consistent, enforceable, and contract-linked — eliminating the inconsistency that funds low-recovery customers at the expense of the organization's overall margin position.

✓

Discount Exceptions Controlled at the Aggregate Level

Approval tiers, exception tracking, and aggregate discount visibility that stop individual deal concessions from accumulating into a structural margin erosion pattern that only becomes visible in the quarterly P&L.

✓

Faster Response to Cost Shifts — Playbooks Ready Before Triggers Fire

Scenario models built in advance for the cost events your business is most exposed to — tariff changes, freight rate spikes, raw material cycles — so response time compresses from months to days when conditions shift.

✓

Sustained Margin Improvement Through Cost Volatility Cycles

Governance frameworks and monitoring infrastructure that sustain pocket price discipline through cost cycles — compounding margin improvement with every pass-through executed, every exception controlled, and every freight dollar recovered.

Start Here

Find out how much margin your cost structure
is absorbing that your pricing should be recovering.

Our Manufacturing pricing diagnostic maps the full pocket price waterfall across your customer and product base — quantifying every leakage point and identifying the highest-impact recovery actions before any market-facing price changes are required.

Typical outputs: Pocket Price Waterfall  ·  Pass-Through Playbook  ·  Segment Model  ·  Freight Recovery Framework  ·  Discount Governance