C A S T L E I Q
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What we do

We architect the three core systems for accelerated, profitable scale: Pricing Strategy, Pricing Optimization, and Price-as-a-Service (PaaS).

Who we are

CastleIQ empowers organizations to achieve smarter growth and lasting profitability by combining deep industry expertise with proven pricing analytics and AI-powered intelligence. We partner with ambitious leaders to build pricing power that drives measurable results. Our work focuses on one core goal: turning pricing into your most powerful profit engine.

Industries

CastleIQ partners with organizations in complex, margin-sensitive industries where intelligent pricing directly impacts growth and competitiveness.

What we Think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Free Pricing Audit

Find out where your pricing is leaking margin before your next board meeting.

What This Is

A structured diagnostic — not a sales form.
Takes 10–15 minutes. Returns real insight.

The CastleIQ Pricing Audit is a structured self-assessment across six diagnostic dimensions: pricing strategy, governance, price architecture, discounting behavior, strategic objectives, and engagement readiness. It is designed to surface the highest-priority margin leakage patterns in your current pricing model, before any consulting engagement begins.

Completing this audit is the first step toward a no-obligation pricing diagnostic session with Nathan Ugo. Your responses are reviewed personally and used to structure the most relevant conversation possible.

What You Receive

01
Margin Leakage Readout

A structured summary of the highest-priority pricing gaps identified from your responses organized by leakage category and estimated impact level.

02
Diagnostic Session Agenda

A pre-structured agenda for your initial 30–45 minute session with Nathan Ugo, grounded in your specific audit responses.

03
Priority Action Framework

The three pricing actions most likely to generate immediate margin improvement in your specific business context based on your audit profile and vertical.

Audit Sections
1. Company → 2. Strategy → 3. Structure → 4. Discounting → 5. Objectives → 6. Readiness
01

Company Overview

Basic context about your organization and primary contact.

Primary Contact

02

Pricing Strategy & Governance

How pricing decisions are made, owned, and governed in your organization today.

03

Price Structure & Architecture

How your pricing is structured, modeled, and differentiated across your customer base.

04

Discounting & Promotions

How discounts are structured, approved, and measured across your sales and commercial operations.

05

Strategic Objectives

Your pricing priorities, current challenges, and definition of success.

06

Readiness & Engagement

Your areas of interest and preferred timing for an initial conversation.

Your responses are reviewed personally by Nathan Ugo and kept strictly confidential. By submitting you agree to our Privacy Policy. You will receive a direct response within 1–2 business days.
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